Author: Pablo Lozano Villavieja

During this 2021 we are living in the Eurozone the sixth consecutive year in which the European Central Bank is lending money to European states and banks at 0% interest. In other words, Europe has been trying to boost the economy through 0% loans for six years in a row. “The rationale behind this strategy […]

Like the Queen song says ‘I want it all and I want it now’, that is the current consumer behaviour: a wide range of services, fast and in one place, almost nothing! “How did we get accustomed to having it all and now, how did we move from a ‘multi-product’ vision to an all-in-one orientation? […]