This book focuses on defining 12 business strategies to increase the value of the company. Without a doubt, it is vital to know whether the strategies we design and implement are creating value and why they are creating value. These are not extraordinary or disruptive strategies, they are simple strategies to design and implement. You don’t have […]
Strategic thinking processes are too often surrounded by an aura of elitism and superiority compared to other more tactical or operational business processes that do not enjoy such prestige. In fact, this is the weak point of any strategy, its conception and birth. Furthermore, beyond this apparent prestige, the voice of the market is also omitted and […]
We live in a hyper-connected world, where companies today have to reinvent themselves to reach their audience. In this scenario, corporate communication plays a very important role in companies, as consumers expect them to be more accessible and open to dialogue and interaction. We live in a hyper-connected world, where companies today have to reinvent […]
With 70% of the population already vaccinated, companies are increasingly presenting their plans for a return to growth. According to the consulting firm Marakon Associates, companies are only able to achieve 60% of the potential of their strategies, presenting as the main causes for a below-expected performance: a) rather optimistic estimation of resources, b) ineffective communication […]
