This book focuses on defining 12 business strategies to increase the value of the company. Without a doubt, it is vital to know whether the strategies we design and implement are creating value and why they are creating value.
These are not extraordinary or disruptive strategies, they are simple strategies to design and implement.
You don’t have to invent the wheel, you just have to make it roll better.
There are many companies that are resting on their laurels, they are in a comfort zone and are not taking advantage of their potential to create value.
The book is very useful for entrepreneurs, CEOs and CFOs. Also undergraduate students of business administration and business school students pursuing an MBA or a master’s degree in finance can learn very interesting concepts.
The aim of the book is to answer the following questions:
- How can the company’s increase in value be measured?
- How to detect sources of value creation?
- What are the variables that affect value creation?
- How do these variables affect value creation?
- How is a value creation strategy reflected in a company’s income statement and balance sheet?
- What conditions are necessary to create value by strengthening the commercial structure, entering a new market, launching a new product line or selling a product line?
- What conditions are necessary to create value by reducing costs through investments, outsourcing or implementing a powerful information system?
- What conditions are necessary to create value by optimizing investments in plant and machinery, renting real estate or reducing working capital?
- Does it create value to improve the company’s competitive advantages by spending more on innovation, marketing and personnel training?
- What conditions are necessary for the acquisition of a competitor to generate value?
- How do financial buyers manage to pay a higher price for a company than strategic buyers and still achieve high returns?
The book presents 12 strategies focused on creating value in a company in the kitchenware sector. It also explains in detail the process of acquiring a company and how financial buyers create value in the companies they acquire. Three very practical annexes are also included: a checklist for making the right decisions, a questionnaire for detecting opportunities for value creation and a guide for implementing a value creation strategy. Finally, there is an appendix with real cases of value creation carried out by financial investors.
Ramon Palacín holds a degree in Industrial Engineering from the Universitat Politècnica de Catalunya, an MBA from ESADE and a doctorate in Business Administration from ESADE.
He has worked in the Department of Economics, Finance and Accounting at ESADE since 1996 as an associate professor in M&A, valuations, venture capital and private equity for MBA programs, Business Administration-BBA and several Executive Education programs both in Barcelona and Madrid.
Since 1991 he has been working at M&A Fusiones y Adquisiciones, S.L. -a consulting firm specializing in the sale and purchase of small and medium-sized companies, and is now partner and general manager.
He is the author of the book: “From Manager to Entrepreneur via Management Buy Out”, based on the experience of several CEOs who became entrepreneurs by acquiring a company.