100 years of safaris

100 years of safaris

When Africa was still a continent in the hands of European colonialism, Charles Cottar decided to change his native Oklahoma for East Africa where he moved with his family in 1912.  Seven years later he was a pioneer in the creation of the then non-existent nature tourism industry, founding with his sons Mike, Bud and Ted, the safari […]

Lía, Pradorey’s trend-setting rosé, has arrived

Lía, Pradorey’s trend-setting rosé, has arrived

Lía 2021 is renewed inside and out, adapting its image to new trends while maintaining its traditional sophisticated look. With peach aromas, it is fresh and pleasant, and goes perfectly with salads, dried fruits and creamy cheeses. Clearly not to be missed in the aperitif, there are only 7,866 bottles and they are flying! The original […]

Strategic planning for digitization

Strategic planning for digitization

The digital transformation of a company (or digitization) requires, as its name suggests, planning. The change we seek in our organizations is so relevant and impacts all areas of the business that we cannot afford to improvise or underestimate details or aspects that, a priori, may seem irrelevant. Any strategic planning for digitization must consist […]